Journal

Korea Agricultural Economics Association

Title Analysis of factors affecting the purchase frequency of foreign-species fruits
Author Hyunyu Kim, Hye-Jung Kang
Paper Information Vol.62 No.2 (2021-6) Page 47~61
File KJAE(2021-Vol62No02)-Korean-03.pdf
Abstract This study investigates the factors affecting the purchase frequency of foreign-species fruits, using the panel data of 「Food Consumption Behavior Survey」 from Korea Rural Economic Research Institute for the period from 2017 to 2020. The recursive bivariate ordered probit model is applied to consider the dependent correlation between the purchase frequency of foreign-species fruits and the purchases frequency of common fruits in estimating the model. The results find that the higher the purchase frequency of fruits, the higher the purchase frequency of foreign-species fruits was statistically significant, indicating that households who consume more fruits also purchase more foreign-species fruits. It can be seen that consumers are young, high-educated and high-income groups. Also, the information provided through SNS has been shown to have a positive effect on the purchasing power of foreign-species fruits, suggesting the importance of social networks as a promotional method to expand consumption of fruits including foreign-species fruits.