농업경제연구

Korean Agricultural Economics Association

제목 외래품종과일 구매빈도에 영향을 미치는 요인 분석
저자 김현유, 강혜정
발행정보 62권 2호 (2021년 6월) 페이지 47~61
초록 This study investigates the factors affecting the purchase frequency of foreign-species fruits, using the panel data of 「Food Consumption Behavior Survey」 from Korea Rural Economic Research Institute for the period from 2017 to 2020. The recursive bivariate ordered probit model is applied to consider the dependent correlation between the purchase frequency of foreign-species fruits and the purchases frequency of common fruits in estimating the model. The results find that the higher the purchase frequency of fruits, the higher the purchase frequency of foreign-species fruits was statistically significant, indicating that households who consume more fruits also purchase more foreign-species fruits. It can be seen that consumers are young, high-educated and high-income groups. Also, the information provided through SNS has been shown to have a positive effect on the purchasing power of foreign-species fruits, suggesting the importance of social networks as a promotional method to expand consumption of fruits including foreign-species fruits.
논문파일 KJAE(2021-Vol62No02)-Korean-03.pdf