농업경제연구

Korean Agricultural Economics Association

제목 어린 자녀 유무에 따른 가구의 친환경 식품 구매 행동 차이 분석: 가산자료모형을 중심으로
저자 강민성, 남경수, 안병일
발행정보 62권 3호 (2021년 9월) 페이지 55~77
초록 While most previous studies have mainly regarded data on consumers’ buying cycle as ordinal
ones, we assumed that it captures the number of times that consumers making purchases within
a given period of time. In this respect, we used count data models to investigate the differences
in factors influencing purchase frequency for eco-friendly labeled food between households with
and without children. Main findings of the study are as follows. First, we found that the households
with young children purchase eco-friendly labeled food more frequently within a given period
of time. Second, we found the differences in purchasing behavior between two groups in terms
of three perspectives: (1) loyalty, (2) consumption tendency (cost effectiveness versus satisfaction
inclination), and (3) major purchasing items. Based on the results, we presented marketing
strategies tailored to each group to expand the demand for eco-friendly food.
논문파일 KJAE(2021-Vol62No03)-Korean-04.pdf