| 초록 |
While most previous studies have mainly regarded data on consumers’ buying cycle as ordinal
ones, we assumed that it captures the number of times that consumers making purchases within
a given period of time. In this respect, we used count data models to investigate the differences
in factors influencing purchase frequency for eco-friendly labeled food between households with
and without children. Main findings of the study are as follows. First, we found that the households
with young children purchase eco-friendly labeled food more frequently within a given period
of time. Second, we found the differences in purchasing behavior between two groups in terms
of three perspectives: (1) loyalty, (2) consumption tendency (cost effectiveness versus satisfaction
inclination), and (3) major purchasing items. Based on the results, we presented marketing
strategies tailored to each group to expand the demand for eco-friendly food.
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