| 제목 |
Impact of Media Coverage on Meat Demand in South Korea
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| 저자 |
Yoon Hyung Kim
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| 발행정보 |
57권 3호 (2016년 9월)
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페이지 |
187~207
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| 키워드 |
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| 초록 |
This paper analyzes the impact of media coverage related to food scares such as BSE and the bird flu on fresh meat consumption in South Korea. The regression analysis results revealed the significance of most media parameters. The simulation results showed potential consumer reactions to newspaper articles about food safety by using the Monte Carlo simulation technique. The results also provided useful information for predicting prospective damages and setting up countermeasures in case of another outbreaks of the same disease in the future.
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| 논문파일 |
농업경제연구-2016(57권제3호)-영문-02.pdf
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