The primary objective of this study is to identify the factors affecting recruitment in agri-food companies for alleviating the imbalance between labor supply and demand. Data were collected based on a choice experiment, one of the stated preference methods. In the survey, participants are asked to make a choice among three different alternatives including one no-choice option and each alternative was described by eight attributes. Based on the results of a random parameter logit model with allowing the existence of preference heterogeneity, it was found that agri-food companies consider ‘Knowledge of agriculture and rural area’ as the most important factor and ‘Major in college’ as the second one when recruiting applicants. Surprisingly, the higher TOEIC scores can have a negative effect on getting a job.