Lean hog futures, the first agricultural futures contract in Korea, is destined to end in failure due to the lack of liquidity. The primary objective of this study is to explore the reasons for the failure of lean hog futures and to draw lessons from the failure of lean hog futures market. This study used the augmented Black(1986) model to determine the relationship between trading volume and price variability of the cash market, size of the cash market, and basis risk. The results show that cash price variability failed to increase the trading volume, while the basis risk decreased the trading volume. This study emphasizes the incorporation of cash-market trade practices into futures contract design and the industry support, market-making efforts(priming the pump), and education and public relations for the introduction of new futures contracts.