농업경제연구

Korean Agricultural Economics Association

제목 농업 ․ 농촌에 대한 관심 및 이해도가 농업부문 공공 R&D사업을 위한 지불의사에 미치는 영향 : 2변량 순위 프로빗 CVM 분석
저자 권오상, 노재선, 이혜진, 박경원, 서영
발행정보 51권 4호 (2010년 12월) 페이지 75~95
키워드
초록 The paper estimates Korean people's willingness to pay for public agricultural R&D expenditures using a contingent valuation method incorporating the impacts of the degree of understanding of agricultural issues, which is formed as a function of individual characteristics endogenously. A bivariate ordered probit CV model that takes care of endogeneity issue is constructed and estimated. The bivariate model rejects the usual approach that estimates the mechanisms of understanding-formation and WTP-determination independently. It is shown that socio-economic characteristics of individuals affect their degree of understanding and thereby their WTPs indirectly rather than affect the latter directly.
논문파일 농업경제연구-2010(51권제4호)-04.pdf