The purpose of this paper is to assess the relative value of Improved information of the mean and volatility of hog prices for making producer-marketing decisions. The producer's decisions are derived in an expected utility maximization framework in which marketing strategies consist of various combinations of futures contracts and put and call options. Based on the results, the value of better information is negative in certainty equivalent terms especially when the producer has only better information about volatility. Therefore, his choice of the optimal strategy under better information can be divergent from the optimal strategy that he might choose under the true information. This result suggests that without both mean and volatility expectations decision maker can be misled to undesirable directions.