| 초록 |
This article reports empirical evidence concerning the effects of consumers' health concerns on U.S. meat consumption pattern of five meat categories including beef, pork, chicken, turkey, and fish. Using NPD household diary data reporting bi-weekly consumption frequencies of the five meat categories, we used generalized Heekman's model to take into account significant portion of zero servings and contemporaneous correlations across the five equations and estimate demand elasticities with respect to health concerns. Results show that red meat (beef and pork) consumption was negatively associated with health concerns, while white meat (chicken and turkey) and fish were linked to health concerns positively. Estimated elasticities were less than one for all five categories with turkey consumption (0.7355) being most responsive to health concerns, followed by fish (0.6048), pork (-0.5061), chicken (0.4420), and beef (-0.3081).
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