농업경제연구

Korean Agricultural Economics Association

제목 국내 승마활동 잠재 시장규모 추정
저자 김한호, 김재경
발행정보 49권 4호 (2008년 12월) 페이지 1~22
키워드
초록 Potential size of market for horse riding activity is estimated in the situation that no empirical data is available. The estimation is based on Ordered Response Model with consumers survey data. Results indicate that the potential market size is pretty considerable and raising the degree of consumer's recognition of horse riding activity through public relations is important in order to expand the market size.
논문파일 농업경제연구-2008(49권제4호)-01.pdf