초록 |
This study conducted a national survey to investigate the effects of consumers' risk/benefit beliefs on the level of a premium of GM potatoes with more nutritious value. The study found that the qualitative factors, such as benefits of GM foods to the health and environment and positive evaluation about GM foods, have a significant, positive influence on the premium level for GM potatoes. However, unexpectedly, the findings show that risks of GM food and morality have the reasonable signs, but have an insignificant effect on the premium level for GM potatoes.
|