In Korea, modernized supermarkets and discount stores have developed in recent years as major retail groups, such as Shinsegae and Lotte, participate in the discount store business, and major global retailers, such as Tesco and Costco Wholesale entered the Korean market. As the number of stores operated by large-scale retailers has increased, more fresh food items are shipped directly from shippers in producing areas to the retailers. When transacting with large-scale retailers directly, producers and local shippers can get higher prices and accurate information about consumer preferences. As the market shares of major supermarket and discount store chains increased sharply in recent years, food handlers and farmers have been concerned about market power exercised by dominant food retailers. Local shippers complain about trade practices of large-scale food retailers is not significant in fresh fruits and vegetables in which distribution channels are diverse, that might be greater in rice in which a major distribution channel is direct marketing between large retailers and local rice millers.