| 초록 |
The consumers' willingness to pay (WTP) for school meal attributes are estimated in this paper. A choice experiment is designed to elicit WTP differences among school meal attributes (meal supplier, Origin, Environment-friendly agricultural products, HACCP, Price). The results show that the estimated differential WTPs for school meal attributes are meaningful and total consumers' willingness to pay for the improved school meal attributes are 3,596 won/per meal. Further, those results of this paper could contribute to government's school meal policies and enhancing the quality of school meal.
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