농업경제연구

Korean Agricultural Economics Association

제목 식품안전성의 속성별 지불의사금액 측정: 사과를 중심으로
저자 김태균, 홍나경
발행정보 46권 2호 (2005년 6월) 페이지 181~196
초록 This paper estimates consumers' willingness to pay (WTP) for food-safety attributes in Korea. A choice experiment is designed to elicit WTP differences among apple attributes (with or without chemical fertilizer, genetically modified or non-genetically modified, level of pesticide, grade, price) according to food safety level. The results show that the estimated differential WTPs for apple attributes are meaningful. The results of this paper could be important information for farmers who want to know how to grow safe agri-product. Further, those results will contribute to government's food-safety policies. Like contingent valuation method, consumers also overestimate WTPs for apple attributes and this makes a hypothetical bias in choice experiment. Therefore, we must perform a test about hypothetical and real situation that consumers have to pay with real money.
논문파일 농업경제연구-2005(46권제2호)-09.pdf