| 초록 |
Multivariate analysis methods are available to classify and explain business failures of marketing facilities of agricultural products. We first discuss process of business failures. We then analysis the clusters, determinants and gap of business failures and estimate causal relation between these determinants by using a regression model. Finally, we identify four categories of business failures: the type of inbound logistics failure, the type of marketing and sales failure, the type of financial and accounting failure, and the type of lack of a unified marketing process.
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