농업경제연구

Korean Agricultural Economics Association

제목 소비자의 프리미엄 고춧가루 소비를 위한 인식 분석
저자 한재환, 이용선, 송경환
발행정보 60권 1호 (2019년 3월) 페이지 67~83
키워드
초록 The chili pepper is a staple agricultural product in dietary life and accounts of a great portion in the amount of agricultural production in Korea. The chilli pepper as an essential material item of foods is a highly sensitive product for consumer in terms of safety. In this article we examined consumers’ perceptions on pepper food, and explored their willingness to purchase and preferences toward both imported and chinese chilli pepper. The results show that there is a positive relationship between consumers’ purchase attitude of chinese chilli pepper or chilli powder and purchase amount for imported pesticide-free chilli powder. It is shown that experiences to purchase imported chilli pepper and chilli powder have a positive effect on purchase of imported pesticide-free chilli powder. As consumers are aware of a high price of chinese chilli powder, their purchase amount for imported pesticide-free chilli powder is evaluated low.
논문파일 KJAE(2019-Vol60No01)-Korean-04.pdf