농업경제연구

Korean Agricultural Economics Association

제목 GAP인증 학교급식 농산물 선호도 분석: 충북지역 영양사의 급식용 사과 소비를 중심으로
저자 김성태, 유도일
발행정보 58권 4호 (2017년 12월) 페이지 21~46
키워드
초록 This study aims to investigate whether it would be possible to expand the supply of GAP certificate products through school meal programs. The conjoint analysis method is applied to the case of apple consumed in school meal programs by taking questionnaire to school dietitians in Chungbuk province of Korea. The following 4 factors are considered as attributes of products: pesticide and fertilizer (PF) management representing environment-friendly certification, critical control point (CCP) management representing GAP certification, GMO, and the price. Results show that the importance of attribute is evaluated to be the highest in the order of price, PF, GMO, and CCP, showing GAP certificate products are less used for school meal programs than environment-friendly products are. Dietitians with higher reliability for GAP certificate products are shown to put more emphasis on CCP than those with lower reliability. Results of k-means cluster analysis suggest CCP is considered most for dietitians pursuing middle-level price.
논문파일 KJAE(2017-Vol58No04)-Korean-02.pdf