| 초록 |
This study analyzes consumers' willingness to pay on the wood products of which quality are ndicated. As a result of the analysis, it is found that the more reliable the quality of the wood roducts, the less likely it is to purchase quality-indicated wood products at a higher price. In ddition, it is found that a firm that has larger number of employees has the probability of paying igher willingness to pay for the quality-indicated wood products. It is estimated that the firms hat use domestic wood products more than imported ones and those that have higher annual sales end to purchase more often the quality-indicated wood products than those with no qualityindication.
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