농업경제연구

Korean Agricultural Economics Association

제목 품질 표시된 목재제품 지불의향에 영향을 미치는 요인 분석
저자 이진아, 심국보, 최용석, 안병일
발행정보 58권 4호 (2017년 12월) 페이지 67~86
키워드
초록 This study analyzes consumers' willingness to pay on the wood products of which quality are ndicated. As a result of the analysis, it is found that the more reliable the quality of the wood roducts, the less likely it is to purchase quality-indicated wood products at a higher price. In ddition, it is found that a firm that has larger number of employees has the probability of paying igher willingness to pay for the quality-indicated wood products. It is estimated that the firms hat use domestic wood products more than imported ones and those that have higher annual sales end to purchase more often the quality-indicated wood products than those with no qualityindication.
논문파일 KJAE(2017-Vol58No04)-Korean-04.pdf